Program Covers: 1935 Through 1940

Northwestern Home Game Programs Gallery

Part 4: 1935 through 1940
Posted 6/10/12; Updated 8/9/20

As the Depression continued, Northwestern, like many schools at the time, cut down on production costs by dropping most original artwork for its program covers. Instead, NU used syndicated artwork, either a painting or a photo of a football player.

One exception during the 1935 - 1940 period was early in 1938, when NU produced a couple of original covers.

This gallery section is now complete.

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Sept. 28, 1935
DePaul

Oct. 5, 1935
Purdue

Nov. 2, 1935
Illinois
This particular syndicated cover was used nationally for homecoming games, including USC's 1934 homecoming vs. Notre Dame.

Nov. 16, 1935
Wisconsin

Nov. 23, 1935
Iowa

Oct. 3, 1936
Iowa

Oct. 10, 1936
North Dakota State

Oct. 17, 1936
Ohio State
Not apparent in the scanned image above, the grey background was actually a bright silver coating applied to the cover.

Oct. 31, 1936
Minnesota
Program for one of the biggest games in Dyche Stadium history. Cover was also used for Iowa vs. Illinois in '36.

Nov. 7, 1936
Wisconsin

Oct. 2, 1937
Iowa State

Oct. 9, 1937
Michigan

Oct. 16, 1937
Purdue

Nov. 6, 1937
Illinois

Nov. 20, 1937
Notre Dame

Oct. 1, 1938
Kansas State
After years of using generic artwork for its home game program covers, NU produced original artwork for its early home games in '38, including this "Wildcat vs. Wildcat" cover (a theme NU had used before with the '28 Kentucky game).

Oct. 8, 1938
Drake
Another original cover, featuring the Drake Bulldog.