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jhodges Commentary
Posted 12/9/09
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Commentary: Changing Perceptions: Tradition in College Football
by Jonathan Hodges
College football is truly a unique sport as demonstrated on the field by the
importance of every game throughout the season and off the field by the large
following that it draws to schools across the nation. It is a game that is full
of tradition, which is a great way to bring a university community together, but
it can also lead to blatantly incorrect assumptions about the team on the
field.
The primary reason behind this article is the recent publication
of a piece in ESPN the Magazine (not available online) titled "6 Things You
Should Know about Cheering for a Losing Team" that featured an interview with
Northwestern cheerleader Krissy Cox, who is currently a senior at
NU.
While there has been much ado about this piece, which should finally
be put to rest by this North by Northwestern article that goes in depth to show
how the article completely misconstrued the actual interview content, this
article will focus on the basic premise of the ESPN the Magazine piece, that
Northwestern is a "losing team."
Northwestern Football:
Perception and Reality
Yes, it is true that for a large swath of time
stretching from the 1970s through the early 1990s, also known as the Dark Ages,
Northwestern was bad at football. There is the infamous Streak (34 game losing
streak) and 23 consecutive losing seasons during that span. Northwestern WAS
bad, with WAS being the operative word.
From 1995 through 2009, 15
seasons, Northwestern has won three Big Ten conference titles, gone to seven
bowl games, and had two additional .500 non-bowl seasons. This decade,
Northwestern has a winning record (61-60) and has six non-losing seasons. This
year NU will be headed for its second consecutive bowl game and has eclipsed
eight wins in each of those years.
As any good Wildcat fan knows, that
magical 1995 season wasn't a flash in the pan: It marked a true change in the
program. Since then, Northwestern football has been a competitive team in the
Big Ten and has actually been better than multiple teams in the
conference.
Since 2003, Northwestern has the sixth best Big Ten
conference record, at 29-27, and is trailed by Purdue, Michigan State,
Minnesota, Illinois, and Indiana. Outside of Indiana, none of those programs is
considered a perennial loser, yet the Wildcats have a better record than them
and have beaten them all multiple times over that span.
On the field,
most teams respect the Wildcats because they focus on the now: NU's recent
record and what they see on film. For fans and the media, though, it's a much
different story.
College Football Traditional
Perceptions
Going back to college football tradition, fans know what
teams are historically good or bad. With the average fan knowing little about
the talent level or even the names of the players on a team in any given year,
thanks to a revolving door of players that is a fact of life in college, these
casual supporters typically fall back on school name recognition and historical
perceptions.
This is exacerbated by the media, who continues to focus on
the "traditional football powers" because they have the most fan following,
partially thanks to that name recognition. The recent rise of recruiting
publications and websites gives even more subjective ammunition to back up the
"name" schools, despite the fact that schools with lower rankings find a way to
beat schools with higher rankings on a regular basis.
Professional sports
have some bias, but none close to what exists in college football. Fans have
routinely seen pro teams rise and fall depending on their total salary and draft
picks. Even in other college sports, like men's basketball, fans can accept the
rise of a lesser program or fall of a big one, especially with a high profile
tournament giving an opportunity to a small commuter school like George Mason to
make a Final Four and a name for itself.
College football, though, is
controlled by the most successful schools in the most successful conferences.
There are 120 schools in I-A/FBS level football, but only 66 BCS conference
schools who, for the most part, have the money and status to thrive. And out of
those 66, there are maybe two dozen who have the name recognition and
traditional status to carry them to a mythical national
championship.
Northwestern, despite its recent successes on the field,
has found it extremely difficult to overcome the traditional perceptions that it
carries. See a
recent article on the bowl games at College Football News where the
"pressure might be even bigger" for Auburn (7-5) to beat the Wildcats (8-4)
because "it's still Northwestern."
Speaking with fans, even some NU
alums, many are still surprised to hear that Northwestern has a winning record
or has beat any given Big Ten team. I have heard, more than once, "Northwestern
had that one good year in the 90's but they're no good now,
right?"
Changing Perceptions
Something that will
take a lot of time and effort is actually changing those perceptions. Despite
15 years of sustained competitiveness, Northwestern still can't shake off that
losing image.
There are many obstacles to changing, like the fans and
media who are rooted in tradition, recruiting that is supported by those
perceptions, along with the distribution of revenue and bowl berths where that
perception often trumps on-the-field results.
Northwestern Head Coach Pat
Fitzgerald is doing all he can to help turn around that image for good, putting
together one of the most successful sustained runs in program history while
saying and doing the right things. And that is while still maintaining high
academic standards because Northwestern takes its role as a university
seriously, which is something that some other schools find to be a
joke.
The next step is to get more fans on board, something that
Northwestern is definitely lacking with Ryan Field attendance declining to one
of its lowest levels in decades. With winning and a concentrated marketing
effort, that will eventually come around.
Many Northwestern fans have
conditioned themselves over the years to expect the worst and to fall back on
academics to turn away insults from others. While a solid education trumps
athletic success, which some other schools and fans fail to realize, when the
team takes the field it's time for fans to change their attitude and expect the
highest level of success from Northwestern. NU fans can put away those
preconceived notions and wholeheartedly support the team.
It's time to
expect victory.
Go 'Cats!!!
e-mail: j-hodges@alumni.northwestern.edu
Previous jhodges commentary
jhodges
is the primary content provider of HailToPurple.com. His commentary
and game analyses appear regularly during the season and occasionally
in the offseason.
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