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jhodges Commentary
Posted 6/14/10
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Commentary: Further Expansion or No, Delany's Big Ten Legacy Now Secure
by Jonathan Hodges
Just over two decades ago, the Big Ten conference really did consist of 10
teams, had only one long term bowl contract, only had a spattering of non-Ohio
State or Michigan football games on television (let alone national television),
and had seen OSU and Michigan win or share 17 of the last 20 Big Ten football
titles. While the league had a long history of tradition and was a force to be
reckoned with both on and off the field, it was still a regional entity, and one
that was dominated by the haves (OSU and Michigan) at the expense of most
have-nots (at the time, definitely Northwestern, amongst others).
Fast
forward two decades, and one will see a conference that truly has a national
reach (no thanks to a solid TV deal and its own TV network, allowing every
football game to be available nationwide), a competitive league that has has
seen nine different champions or co-champions (including three for
Northwestern), a conference that has eight bowl tie-ins, and two new solid
members that have helped expand the Big Ten's reach both in terms of footprint
and national attention. Oh, and a nice revenue sharing payout to all members
that has allowed significant renovations of every football stadium and one
wholly new stadium at Minnesota.
All of this thanks to a North Carolina
Tarheel (he played basketball there as well as attending law
school).
Television
Probably the biggest drive of money
in college football and college football itself over the past 20 years has been
television, and Delany has put the Big Ten in pole position on that front during
that span. After the Oklahoma/Georgia court decision that shifted control of
television from the NCAA to member institutions and conferences, he saw large
value in packaging the conference and equally distributing revenue, something
that has kept the league above every other in terms of national attention and
financial viability.
He kept the Big Ten visible both regionally and
nationally with an ABC Sports contract that put the highest profile games on
over-the-air television across a vast region or the entire nation. Once cable
TV emerged and ESPN became king of sports on cable, he inked an excellent deal
that put the Big Ten in the first time slot of the day (noon Eastern Time) with
either one or two national broadcasts. And in 2007, he took a big gamble by
launching the Big Ten Network (BTN), which was a huge success and propelled the
conference into a highly coveted position nationally.
All of this has
helped the conference by garnering national exposure to football (as well as
other sports, including many non-revenue sports now shown on the BTN), which in
turn helps recruiting and exposure of the academic sides of Big Ten
institutions. And it has brought in large sums of money which have been used to
fund the schools' entire athletic departments, including major renovations of
every football stadium, in addition to improvements to facilities that benefit
other athletic programs and the schools at large.
Academics and
Equality
A major tenet of the Big Ten has been academics, headlined
by the Committee on Institutional Cooperation (CIC, or the "academic Big Ten"),
which has helped maintain member institutions' (as well as former member
University of Chicago's) high national academic standing. All members are also
members of the Association of American Universities, a group of high-standing
research based institutions. The conference has always made academic standing a
high priority, and this has been exemplified in the US News and World Report
annual collegiate rankings as well as the academic influence wielded by member
institutions. Even during expansion, academic expectations have been a priority
and were maintained with the additions of Penn State in 1990 and Nebraska in
2010.
Another key point for the conference is equality, something that
has helped bind the conference together and keep a sense of fairness. While
other leagues have seemingly fallen apart at the seams (especially over recent
weeks) thanks to inequality, the Big Ten is essentially stronger now thanks to
an equal revenue sharing agreement and the ability to work on consensus (its
most recent addition, Nebraska, was approved unanimously by member schools'
presidents and chancellors). Despite having member schools from now nine
different states, ranging in student population from around 10,000 to over
50,000, and encompassing both private and public schools, the league has made
things work for all members both academically and
athletically.
Expansion
After adding Penn State in 1990
to reach 11 teams and seeing conference such as the SEC, and later the Big XII
and ACC, expand to 12 teams each and add conference football championship games,
it was assumed to be a given that the Big Ten would expand to 12 and add such a
game. But it took 20 years for the conference to do that and it didn't include
the school that everyone expected (Notre Dame).
In 1999, the conference
extended an "invitation" for ND to join, and while the ND faculty overwhelmingly
supported such a move, the trustees said no, instead clinging to their school's
independence in football and their exclusive TV contract with NBC. While may
have and continue to talk up the conference trying to add Notre Dame, the
conference itself has moved on and put in the time and research to find other
suitable institutions that truly fit the Big Ten mold.
The conference
found that in Nebraska, a solid academic institution with an excellent athletic
program, particularly in football, where they are fourth all-time in wins. The
conference added to its "footprint" and added a nationally recognizable name
that has a strong following. And, of course, the Big Ten put itself in a
position to stage a highly lucrative football conference championship game that
will be an opportunity to put itself squarely in the spotlight and to generate
additional revenue.
Delany's Legacy
Fans of Big Ten
schools can thank Commissioner Delany for the leadership and vision to take the
conference to this point, and can rest assured that his legacy is now intact no
matter what happens from now on regarding conference re-alignments both here and
around the nation. While the conference may seem backward or slow-moving at
times, both on the field and off, it has proven to be extremely deliberate and
well-thought-out, resulting in solid decisions that will benefit the Big Ten for
years to come.
e-mail: j-hodges@alumni.northwestern.edu
Previous jhodges commentary
jhodges
is the primary content provider of HailToPurple.com. His commentary
and game analyses appear regularly during the season and occasionally
in the offseason.
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