2009 NU continued its marketing strategy with Sports Illustrated by
again purchasing full-page
creative in the S.I. College Football Preview
Issue. The 2009 ad appears on page 49 of the Midwest/Plains
regional edition, the page right before the beginning of the football
preview section. It is the only such ad in the magazine.
As it has since 2007, the marketing department has wisely made Coach
Fitzgerald the centerpiece of its message. However, there are two
new aspects to the '09 marketing approach. First, NU is building
on the popularity (primarily among potential recruits) of social
networking sites by featuring Facebook and Twitter links. Second,
the fan experience, and particularly fan participation, is given
The following image is a scaled-down version of the print copy.