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All Universities Should Heed the Clarion Call of
Vanderbilt
By
George Beres
A historic change is coming for college football-- bigger than anything
else
of the past century. What happened at Vanderbilt last fall has to
happen
at every NCAA football school or they all go bankrupt. I have a
four-decade
frame of reference from my work as Sports Information Director at
Northwestern,
then at Oregon. That may give extra credence to what I propose. I
love
the games-- including football, despite its increasing violence-- but
realize
the only way to save the grid game is to scale down in the style of
Vanderbilt,
which is the Northwestern of the Southeast Conference. A look at
Northwestern's
bowl season (?) of 2003 can be instructive.
We are learning that when Northwestern loses a football game to
"little"
Miami of Ohio, it can be a blessing in disguise, as well as a
discomforting
habit. In 1955, Miami upset the Wildcats when Lou Saban was
first-year
head coach as successor to Bob Voigts. Saban never got a second
year,
as the young Miami coach who beat him, 25-14, was hired to replace him,
leading
the Wildcats to unaccustomed gridiron heights. His name:
Ara
Parseghian. In 1995, Miami brought a Gary Barnett team to
its
senses by beating the Wildcats, cocky after an opening game victory
over
Notre Dame, 30-28. NU revived to win all its Big Ten games, and
advance
to the 1996 Rose Bowl. Early last fall, Miami did it again, with
emphasis:
by a five-touchdown margin in the name-less Northwestern stadium I
remember
as Dyche Stadium.
This time, NU can salvage something far more important from the latest
debacle at the hands of the little school from Oxford, O. I don't
refer
to being sucked into a meaningless Motor City post-season game at the
invitation
of conniving promoters. Win or lose, that was a tragic debasement of
the
University and the time of its student athletes.
Instead the University administration should choose to put its house
in order, and do what it should have done after Parseghian left for
Notre
Dame in 1963: follow the example of Vanderbilt by disbanding its
athletics
department, and putting intercollegiate athletics into its honest place
on
campus.
I say that from the perspective of an alumnus, Class of '55, and of a
Wildcats sports information director (SID) in the 1960s and
1970s.
More than most, I was able to savor occasional victory, while suffering
through
many losses. I also sensed-- though I could not say it in those
days--
that for Northwestern to continue at the "big time" level of college
football
is a mistake.
The game on the field has not gotten beyond Northwestern. It
manages
to stay competitive against even football factories of some state
institutions.
But in the game off the field, staying even comes at a cost that should
embarrass
all universities: an out-of-balance commitment to expensive
promotions
and excessive spending on facilities and coaches.
Nationwide, such efforts have come at the expense of overriding
influence
on college football by corporate donors whose gifts have helped
forestall
the game's impending bankruptcy. At the University of Oregon,
where
I became SID after leaving Northwestern, that influence is symbolized
by
Nike, whose owner, Phil Knight, a Ducks alumnus, gave $10 million for
the
recent expansion of Oregon's Autzen Stadium.
That came with strings attached. The university had to cut its
ties
with the Worker Rights Consortium whose scrutiny on Nike overseas
business
practices angered Knight. There may be a parallel at Northwestern
with
the dropping of the stadium name. The Evanston gridiron then was
named
Ryan Field, after one whose generous donation made it possible to
renovate
the stadium.
Payback? It looks like it.
Vanderbilt has a courageous and visionary chancellor, Gordon Gee,
who
has chosen to eliminate the Department of Athletics. It now is
part
of a Division of Student Life and University Affairs, which implies the
end
of the gravy train for those in the varsity program.
Gee issued a clarion call that needs to be answered by the NCAA and all
universities
that have prostituted themselves to the massive funding needed to stay
afloat
in an age of football overemphasis. He said: "Nothing short of a
revolution
will stop what has become a crisis of conscience and integrity for
colleges
and universities."
At Northwestern, visible evidence of that crisis is seen in the
point-shaving
scandals that hit both football and basketball, and in the controversy
that
continues over death of a player in pre-season football practice a year
ago.
The invisible crisis exists at every school that plays the big-time
game,
and it runs deep.
Some of my best friends in athletics will object to what I say.
They
continue to wear blinders that shield them from the sickness. It
is
time for Northwestern and all NCAA schools to face the truth.
They
must follow Vanderbilt's example to save the game on campus.
George Beres,
a Eugene, Ore. writer, is a 1955 graduate of the Medill School of
Journalism.
Views expressed by Mr. Beres are
not necessarily shared by HailToPurple.com.
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